In July of 1947, Spicer Pottstown Federal Credit Union was founded for the employees of Spicer Manufacturing Company. 43 years later, what was a small charter was renamed Diamond Credit Union to better reflect their growing membership. Fast forward to 2024, with eight branch locations, the credit union now serves Berks, Montgomery, Chester, and Bucks Counties in Pennsylvania.
Designing for the Member
The member journey is an extremely important aspect of a branch layout. Understanding where members are pausing, what they're looking for right away, and the overall flow of traffic provides an opportunity to better appeal to visitors- this is where Vivalociti comes in.
One of Diamond CU's specific goals for this project was to reimagine the member experience. The Vivalociti team worked with the client's engineers to ensure the new design would act as a launching point for their evolving member engagement. The integration of ITMs was a large focus as well, giving members the opportunity to work with staff if needed, or take a more independent route.
Clear Brand Identity
Throughout the whole branch, you will see Diamond Credit Union's brand displayed. From the casework to the ceiling features, members are given a strong sense of identity to adhere to, a place they belong. Their vibrant blues and oranges are strategically placed to allow visitors to see the whole branch naturally in a dynamic and exciting way.
