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Technology Integration: Delivering Big Change Quickly

by Vivalociti

It’s no secret that today’s financial institutions are under immense pressure to modernize their branches quickly. The signs surround us, ITMs replacing ATMs, the move to paperless documents, digital displays occupying the space where paper promotions used to hang, can all feel overwhelming, especially when the urgency to keep up collides with concerns about cost, disruption, and complexity. While these concerns are valid, the right approach to technology integration can deliver some of the most impactful changes faster than many realize, all without sacrificing the visitor experience or operations.

Consumers' expectations have been shifting over the years, and are now accustomed to a digital, convenience-focused service approach. The industry’s competition isn’t dying down either; 71% of consumers say they would consider switching financial institutions if their current provider failed to meet expectations (PwC Financial Services Consumer Survey, 2024). Viewing this shift as an opportunity to embrace is the way to go, and with an experienced partner, the opportunities are endless.

THE FIRST STEPS

While some technology revamp horror stories keep financial institutions weary, sometimes the smallest changes can make the biggest impact:

ITM Integration: Replacing older ATMs with Interactive teller machines and self-service kiosks is a quick way to integrate new technology where technology already existed, allowing for an easier transition for staff and consumers.

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Digital Displays: Take a look at your branch, what promotional assets could be replaced with a screen? Integrating digital displays not only provides the freedom for real-time updated assets, but catches the attention of visitors- 59% of people who see digital signage want to learn more about the advertised topic (Digital Signage Today). New promotions, real-time loan rates, even community events are all great things to showcase with a digital display.

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Interactive Displays: Interactive welcome kiosks give visitors a chance to answer their own questions, learn more about your financial institution and they can increase dwell time– providing a better chance for staff to build relationships. Something as simple as a touch table can make the potential mounds of loan paperwork seem miniscule. While some consumers enjoy having printed documents, many appreciate the shorter wait-time with a touch table.

YOUR PARTNER MATTERS

Understanding that these changes can be executed quickly, it’s important to choose a partner that values a quick turnaround. Integrating technology is a big step for many financial institutions, and while it can solve many problems, if the integration is not executed properly, it may cause more than it solves. Take a look at our recent project with Alden State Bank’s Lancaster, NY branch, and how their entire branch strategy was transformed in just one week.

Modernizing your branch doesn’t have to mean a complete overhaul or months of disruption. With the right strategy and partner, technology upgrades can be done effortlessly, while your branch is still in operation. From digital signage to interactive kiosks, even the most modest updates can provide an elevated feel.