C&F Bank set out to transform its branch network of over 30 locations, choosing La Macchia Group to help them develop a prototype design and kit of parts to bring consistency to the aesthetic and a plan to get started that could balance high impact with smart investments.
As the second project in a series of updates, the bank focused on downtown Richmond, building out a high-traffic financial center to serve as a hub for operations, mortgage & commercial lending, and C&F’s wealth management group. This high-traffic, downtown location also gives the bank high visibility to a younger demographic that is not only tech savvy, but looking for a preferred financial institution to serve all of their needs.
To align the C&F Bank brand with the unique needs of these diverse clients, La Macchia Group’s designers and its Vivalociti team worked together to provide custom brand integration, equipment and furniture, technology, and custom content solutions. All of these elements within one banking facility would bring together an experience making it full-circle.
The end result is a modern, yet familiar-feeling operations center that gives C&F Bank the presence needed to sustain its bright future, attracting new talent and clients to fuel growth. As its assets continue to grow, remaining a powerhouse in its region will be an objective that this bank will continue to serve.
