SPECTRUM CREDIT UNION: PLEASANT HILL, CA

Founded as Bechtel Employees Federal Credit Union in 1973, Spectrum Credit Union among the largest credit unions in the United States. Merging with Chevron Federal Credit Union in 2012, Spectrum Credit Union now has locations across 6 states and their members can enjoy the convenience of 5,000+ locations under the Chevron Federal Credit Union name.

Spectrum Credit Union  recently enlisted the combined services of La Macchia Group and Vivalociti to implement a brand application in three of their west-coast branches, including their Pleasant Hill, California location. Many of their branch spaces were plain and lacked the personality that Spectrum Credit Union embodied which was not the perception they were trying to achieve. 

Bringing a Brand to Life 

As the famous painter Wassily Kandinsky said, "Color is a power which directly influences the soul."  We couldn't agree more.

Color has the power to welcome, inspire, and energize, which is exactly what this brand application at Spectrum Credit Union tried to achieve.  For their Pleasant Hill, California branch, they wanted a space that was both tech-forward and fun. Leveraging Spectrum's existing logo's dashed icons, containing a variation of blues, yellow, and magenta, was the perfect foundation for an eye-catching wall vinyl application.

Check out the before and after of this amazing transformation!

Improved Consumer Experience

Incorporating partitions between each teller pod allowed for increased privacy between transacting members and employees. The privacy film again reflected the logo dashes, but this time in desaturated tones. A similar film was applied to the meeting rooms which allowed for a visual privacy for member services. 

Tech-Forward and Fresh-Dressed

Three display monitors were procured and installed by the Vivalociti team as a way to broadcast dynamic branded content across the Spectrum Credit Union branches. Rounding out the services was new flooring and/or carpeting, and freshly painted walls. The transformation from the existing unbranded space to the new energized environment can be seen below. 

Transform to Perform

Reinvesting in your existing branch network can yield the greatest ROI by strengthening your brand equity. In order to succeed and expand, banks and credit unions must regularly update and uphold their brand. A vital component of this is to evolve their branch network, which often consists of a blend of old, new, and acquired facilities. However, updating branches doesn't always require a complete overhaul. As seen here with Spectrum Credit Union's project, sometimes the most effective ROI is achieved through a "course correction" or "refresh" across locations.