C&F Bank set out to transform its branch network of over 30 locations, choosing La Macchia Group to help them develop a prototype design and kit...
"People Helping People." That's the WyHy Federal Credit Union philosophy. This member-owned credit union was established in 1953 by a group of Highway Department employees and their families who had a vision for building valued relationships by delivering personalized financial options.
WyHy FCU has a rich history and entrusted La Macchia Group to help them better express it with simultaneous updates to both of its branch locations. More than two hours north, La Macchia Group updated the interior of the Casper location, while in Cheyenne, a large-scale remodel incorporated thoughtfully branded elements at every consumer touchpoint. This would surly increase member engagement and awareness which is becoming increasingly important in the financial industry today.
La Macchia Group's design team created a comfortable and inviting space with an emphasis on natural surroundings to bring the outdoors in. Member-owners see the subtle mentions of their great state of Wyoming and experience Cheyenne's unique culture through the use of branded graphics, artistic ceiling treatments and other textures that make the space feel bright and inviting.
La Macchia Group helped WyHy FCU adopt new technology as well, seamlessly integrating displays and interactive touch screens to enhance convenience for members in a way that gives WyHy FCU an advantage over their competition.