Williamstown Bank engaged Vivalociti to take its Parkersburg, West Virginia branch to a whole new level.
While currently in an overbanked market, hear more from President/CEO, Sharon Anderson, as she discussed their journey, the challenges, and the game changing solutions that helped them differentiate themselves as a banking provider: Future Branches guest speaker in July 2020.
THE VIVALOCITI DIFFERENCE
To ensure they stood out from the competition, Williamstown Bank’s major focus was to provide customers with a new banking experience, not just a new location. Vivalociti worked with them to elevate two major concepts that enabled the team to bring this dream into reality:
Interactive Teller Machines (ITMs) and flexible meeting spaces were installed in lieu of traditional teller lines. This allows bankers to interact with their customers in a more casual and inviting space and on more value-added engagements. Simple deposits and withdrawals can be handled with ease by an ITM, with staff there to encourage new users as needed.
To encourage community engagement, Williamstown Bank opened a one-of-a-kind coffee shop inside their branch. While not an entirely new concept to retail banking, The Giving Cup stands out because all proceeds are donated to local charities. A high-end coffee machine, delicious baked goods and a professional barista make this a truly unique experience.
Taking a building that had been a bank many years ago and converting it into a modern and inviting space provided for some opportunistic ideas. Vivalociti was able to find solutions that brought their brand to life through branded commercials that would be sure to get the attention of West Virginians.
Conference room technology was installed to further elevate collaboration in the branch. Partitions synced with display and audio technology allow users to quickly adapt the room for each meeting's unique needs at Williamstown Bank.
Learn more about a few other solutions that were provided on this project below:
Features
Branded Content Services
Install: ITMs
Install: Integrated Digital Displays
Install: Conference Room Technology
Experience: Coffee Shop/Cafe
"We partnered with La Macchia Group and Vivalociti not only because of their industry experience, but also because we wanted a look and design that would help differentiate Williamstown Bank in a way that shows our commitment to both innovation and community."
- SHARON ANDERSON, PRESIDENT & CEO, WILLIAMSTOWN BANK
