Top 4 Digital Display Innovations in Financial Institutions

In today’s world, it’s no secret that digital displays have become the norm. Between marketing efforts and attempts at engaging consumers with interactive options- we are surrounded by digital displays. But the question is, are they being used in the most effective way? While consumers may glance, or briefly interact with a screen, is there a purpose? Understanding your financial institution’s target demographic and what would catch their eye is key to a correct implementation. Take a look at some of our favorite ways Vivalociti has been able to integrate technology into our partner’s spaces.

ATLANTIC FEDERAL CREDIT UNION

Atlantic Federal Credit Union in Westbrook, Maine used many different deliveries of screens in their ground-up branch. A floor to ceiling LED wall was one of the main focuses of this build. With casing to mimic their region’s coastline, the screen itself is an ode to the culture of Maine. Equipped with videos of local parks, marinas and sunsets, this element provides members with a sense of connection and belonging.

In addition to the LED wall, other technology was incorporated to elevate the branded space and enhance the member experience. A touch table was added in the lobby so employees can easily showcase Atlantic’s products and services. This benefits both members and employees, while continuing to display the credit union's commitment to leveraging technology to meet the members needs.

DIAMOND CREDIT UNION

One of Diamond CU's specific goals for this project was to reimagine the member experience. The Vivalociti team worked with the client's engineers to ensure the new design and technology would act as a launching point for their evolving member engagement. When entering the branch, the vestibule contains a large digital display used for marketing material and the opportunity to engage members upon arrival. Above the teller desk hangs a 34 foot digital display allowing for video content to be displayed. In the member lounge area is a 4 panel digital display in branded casing to display community events, the weather, and updates.

TOPLINE FINANCIAL CREDIT UNION

Topline Financial Credit Union integrated a corner wall display, stretching across two walls. It is perfectly placed in an area that draws members attention, and allows for the display branded animation. The application is easy to use, allowing the credit union to change the video for seasonal and promotional initiatives. 

BAYER HERITAGE FEDERAL CREDIT UNION

Not only does Bayer Heritage Federal Credit Union have many digital displays throughout their branches used for marketing material and community events, they also integrated interactive displays. Touch tables allow staff to go over digital paperwork with members in an easy and effective way. BHFCU also integrated an interactive display in a ‘kid’s corner’ that features branded games for children to play while at the credit union with their parents.

In a world where digital displays are everywhere, it’s important to ask whether they’re being used effectively. Simply having screens isn’t enough—there needs to be purpose behind their placement and content. By understanding your financial institution’s target audience and what resonates with them, you can create meaningful interactions that go beyond a quick glance. The examples we’ve shared demonstrate how Vivalociti has helped our partners do just that, using technology to elevate their spaces and enhance the customer experience.